In the central Serbian city of Kragujevac, a pop culture and bicycle museum, the 20 Cola Museum or Muzej Bicikala i Pop Kulture “20 Cola,” takes visitors back to a time when bicycles were a beloved mode of transportation, especially for young Serbians in the 20th century.

In addition to many unique bicycles, the museum also exhibits toys, magazines, vinyl records, cassette tapes, comics, VHS tapes, video games, consoles, posters, and other memorabilia mainly from the 1980s. The museum offers a variety of weekly programs, including film screenings, special exhibits, and art courses.

Before its official opening in 2023, some of the museum's artifacts were shown at galleries in Kragujevac and other Serbian cities. The oldest item in the collection is a teddy bear from 1900, and the oldest bicycle dates back to 1932.

Part of the collection was featured in the 2022 documentary Mikroritmovi.